Considering 90% of the information we absorb is based on visual impact, it’s not hard to understand how important graphic design is in making your information stand out. Couple that with the fact that we live in a world where billions of pieces of content – tweets, videos, posts, uploads – are created daily, and I rest my case.
Increasingly, we are required to turn to creative design solutions to ensure our content rises above the sea of information we are flooded with every day. One such solution is infographics.
Using symbols, shapes and colours to visualise data, infographics have become useful tools to help us efficiently and creatively communicate the meaning behind complex information.
So, what constitutes a great infographic?
Elton Consulting’s Design Studio collaborates with communications teams (internal and external to Elton) to generate attention grabbing, yet informative infographics for a variety of projects. The first piece of guidance they will give you when going down the infographic route is they need to be meaningful.
“It’s not just about ‘snazzying’ up a document or grabbing people’s attention,” says Elton Consulting Design Studio Manager, David Walker.
“Infographics are made to communicate key messages.”
That’s David’s number one infographics rule: keep your eye on the prize. Remember your key messages (AKA purpose) and make this the golden thread that logically connects your data.
Once a clear hierarchy of information is established then graphic design can be applied to help communicate this effortlessly to the reader.
According to David, keeping your eye on the prize ensures clarity, which is absolutely essential in making a great infographic.
“Infographics are always going to be full of detailed information, which means the readability and layout of all that information is always a primary design focus,” maintains David.
“It’s very easy to be distracted on your path to data visualisation, but if you build a purposeful, clear narrative and then develop a supporting visual scaffold that boosts the narrative, you will be well on your way to producing an effective infographic.”